Going by the buzz, Tubelight is one film that is breaking records even before its trailer – and it has just added another record. The makers of Tubelight have now joined hands with Facebook to create a cover video for the official film page, a feature that is a first for any Bollywood Film till date.

The cover video features Salman Khan doing the signature hook steps from Tubelight’s recently released song Radio, which has already taken the industry by storm. 

First a character emoji now a video cover, Tubelight is setting milestone after milestone.

Commenting on this, Mr. Amar Butala, COO, Salman Khan Films said, “Our main aim is to steer away from the regular path. We have done things differently for every Salman Khan Film and Tubelight is no different. Considering Salman Khan and his super stardom, Facebook is one of the best platforms to help us reach out to his fans and lead Tubelight to greater success!”

Mr. Gautam B. Thakker, CEO, EveryMedia Technologies added, “We, as a digital agency are always looking to innovate and set new trends. Salman Khan Films and Facebook have been extremely supportive in helping us set new benchmarks in the digital universe. The cover video feature is a first for any Bollywood Film and we hope to set more benchmarks through our efforts.”

Tubelight starring Salman Khan is directed by Kabir Khan and produced by Salma Khan and Salman Khan. The film is slated to release worldwide this Eid ul Fitr on 23 June 2017.

Watch the song Radio exclusively on Sony Music India’s YouTube channel: