International megastar Akshay Kumar took another step towards his goal of monumental social change in India, as he released the much-anticipated trailer for his upcoming film ‘TOILET: EK PREM KATHA’ – and it’s an instant hit!
The trailer has appeared to have set a new benchmark in Bollywood, riding on a moral and social higher ground on a fabric beyond the usual drama and dance – a film which portrays a man’s struggle to bring about a revolution for his love.
A love story with a satirical message that is set against the backdrop of Indian Prime Minister Narendra Modi’s initiative to improve sanitation across India, ‘Swachh Bharat Abhiyan’ (‘Clean India Movement’), TOILET: EK PREM KATHA is the latest statement of intent from Akshay Kumar in his bid to galvanise modernisation and equality in his home country. The film tackles the fundamental need to provide households across the nation with a functioning toilet to reduce open defecation in public, which is intricately linked to issues of women safety.
In the trailer, superstar Akshay Kumar emerges as a dominant figure, trying to initiate grassroots change as he battles both society and bureaucracy. He nails the message in the trailer when he is seen saying “Shahjahan ne apni biwi ke liye Taj Mahal banwa diya, hum apni biwi ke liye sandaas na bana paye”, which roughly translates to “Shahjahan had built the Taj Mahal for his wife, but I couldn’t build a toilet for my wife”.
Combining romance, the very best of comedy and hard-hitting truths, the trailer was officially unveiled during the India vs. South Africa Trophy cricket match on Sunday 11 June, ahead of the film’s official release on 11 August. The short clip instantly received glowing reviews, with fellow celebrities flocking to social media to express their delight with the release. Filmmaker Karan Johar tweeted; “Super trailer Akshay. Can’t wait to watch this exceptionally relevant and entertaining film”. Meanwhile Anil Kapoor, Kapil Sharma, Sidharth Malhotra, Bipasha Basu, Sidharth Malhotra, John Abraham and Sonam Kapoor also jumped at the chance to get behind the trailer.
Judging by the impassioned reaction across social and international media, TOILET: EK PREM KATHA is already set to be a ground-breaking contribution towards highlighting the problems associated with open-air defecation through the world-binding tool of cinema. The trailer has not only received more than 30 million views and counting (Facebook + Youtube) – no small feat when you consider the short amount of time it has been in circulation – it also received an endorsement from Prime Minister Narendra Modi on Twitter for the message its sending out on the Clean India initiative.
The upcoming Hindi-language film is directed by Shree Narayan Singh, best known for his work editing smash hits such as Baby (2015), M.S Dhoni: The Untold Story (2016) and Rustom (2016), and co-produced by dream team Neeraj Pandey and Akshay Kumar himself. The ensemble of cast is led by Akshay Kumar, who is joined by Bhumi Pednekar (Dum Laga Ke Haisha), Anupam Kher (Bend It Like Beckham, Silver Lining Playbook) – to condense a star-studded cast. TOILET: EK PREM KATHA also marks the 20th film which has Akshay Kumar and Anupam Kher join cinematic forces.
TOILET: EK PREM KATHA is a satirical, quirky, humorous, light-hearted take on India’s open-air defecation issue, aiming to tug the hearts of every single lover, who is willing to go to any lengths for their beloved.
A revolution in the making, TOILET: EK PREM KATHA uses humour to educate the world and bring to light the issues surrounding sanitation and women safety in India. Not to be missed, be sure to catch the film’s release internationally in cinemas through Reliance Entertainment on 11 August – and remember, don’t forget to flush!
Catch the trailer here: