It is a known fact that men tend to struggle when buying lingerie for that special lady in their lives, especially as every woman differs in size, design and colour preferences. A recent survey conducted by the international leading blogs Huffington Post and AskMen revealed that most men do not know how much a bra costs, so it’s hardly surprising that the majority get it wrong!
Having established a loyal base of female customers, the award winning lingerie brand, Ultimo, is on a mission to educate men with what women really want this Christmas. Ultimo are therefore hosting a series of ‘Wise Men’ shopping evenings, across their House of Fraser Oxford Street and Glasgow concessions to help men pick the perfect lingerie for their loved one.
The ‘Wise Men’ shopping experience will open on the 10 December at House of Fraser Oxford Street from 5-8pm. Ultimo brand ambassadors will be on hand to help solve the great mysteries of negligee and assist husbands, boyfriends, and lovers on how to select that perfect set. All attending gents will receive a 20% discount on all full price purchases, plus a warming glass of festive Pogues whiskey with free miniatures to take away!
Ultimo Managing Directory, Petra Drali comments, “Lingerie is a classic gift for Christmas, but men often select pieces that their other half would never wear. However, with an education from Ultimo, we’re confident he will purchase a set both she and he can enjoy!”
The Ultimo House of Fraser concession is situated in a prime site within the lingerie department, on the 3rd floor of the flagship Oxford Street. Though aimed at men, the invitation and discounts are extended to all Ultimo and House of Fraser shoppers.