Anticipation for the release of Baar Baar Dekho is soaring as it marks the first venture between two of India’s most innovative film companies, Excel Entertainment co-founded by Farhan Akhtar and Ritesh Sidhwani and Karan Johar’s Dharma Productions. The dream team are not just adding panache and dynamism to the film but also disrupting the film promotion landscape, bucking the conventional film marketing trend to unveil the release of a film’s track before it’s trailer launch.
‘Baar Baar Dekho’, stars fresh new pair Katrina Kaif and Sidharth Malhotra, in a romantic love story with a twist,
Recently the lead pair teased their fans and took the meaning of ‘swag’ to new heights when they released a still from the film’s first track – Kala Chasma on their social media sites
Poised to become the ultimate party anthem this Summer when it breaks on airwaves on 27 July, Kala Chasma is composed and re-created by Badshah and choreographed by leading dance sensations Bosco-Caesar.
Karan Johar explains why he chose the track: “Kala Chashma 2.0 is a party starter and has been the heartbeat of the Punjabi music scene for over a decade. Our revamped and rejuvenated version has enhanced the energy to an altogether different level. Baar Baar Dekho is a celebration of life and love and we thought the song would encapsulate that ethos in the best possible way. It kickstarts our campaign and the trailer will be out soon after. Kala Chashma leaves you with a huge smile on your face and a dance in your demeanour.”
Baar Baar Dekho is the directorial debut of Nitya Mehra, who has previously worked on Don, The Namesake and Lakshaya. Speaking about the track Nitya said: “Kala Chashma, or KC as I call it, is a celebratory song. Since Baar Baar Dekho is a film that celebrates relationships we wanted a banging number to announce the arrival of its trailer. It’s a fun, foot tapping, funky number that’ll put a swag in everyone’s step. Enjoy!”
Baar Baar Dekho is presented by Eros International in association with Excel Entertainment and Dharma Productions and releases on 9 September 2016.