After selling over 18 million singles since 2009, and his storied departure from Cash Money last year, Jay Sean is back on his home soil with his first single for Sony Music UK, with Jamaican dance-hall legend Sean Paul.
‘Make My Love Go’ features an infectious beat and melody that is guaranteed to be ringing around clubs and beach bars all year. With Jay’s soulful voice and Sean Paul’s world famous toasting style, the track is the perfect way to brighten up the cold winter nights and start celebrating good times. The two Sean’s last connected back in 2009 to create the global smash ‘Do You Remember’, which sold over 3.5 million singles worldwide and was top 10 in the US, UK, Japan, Australia and more. ‘Make My Love Go’ reignites a great partnership and promises to be the sound of the summer across the world.
We caught up with the multi-talented heartthrob on a cosy telephone chat and
here’s what he had to say.
You last worked with Sean Paul in 2009, and now the two amazing Sean’s are back with Make My Love Go – what took you so long?
Yeah, well I mean, here’s the thing, here’s my opinion on collaborations. Collaborations can happen at any time on any song, and they either make sense or they don’t. They either feel – or they don’t. And for me there’s nothing worse than throwing away the talent of two artists coming together on a record that doesn’t make sense. And I just didn’t have the right song for him, it just wasn’t the right period – music was different. We always wanted to do another song together, because we’ve remained such good friends, since we can remember. But once I wrote this song there was nobody else that I knew would be more perfect for this record than Sean, because it is in essence a dance or reggae influenced song. And Sean to me is still the king of that world, when it comes to pop reggae, you know? And here it is, Make My Love Go, both of us back together.
The track sounds amazing and it’s obviously got your usual style like you say, dance and reggae, and I’m sure it’s going to be a super hit with your fans. But would you ever consider doing perhaps a different style of music, maybe rock, or even the current trend of folk style songs – would you ever consider attempting to experiment with those kinds of styles?
No probably not [Laughter]. No I think er, it’s like if you cook Italian food and you know Italian is your main forte. You might like a bit of Indian food, you don’t really want to try and go there and compete with the big Indian restaurants, do you
No, so for me I think it’s like you stick to what you know, kinda what you do best.
You were one of the very first British Asian male artists to make it successful in the mainstream music industry, and obviously since then there’s been a pool of Asian talent coming forward, such as Zayn Malik, Naughty Boy. Do you think it was a lot harder for you in your day compared to how it is for people now – especially with reality shows, do you think it’s a lot easier to break into mainstream music?
I think it’s always difficult to break into mainstream music just because there’s so much competition, and you really have to stand out and be the best in order to get the attention and get the limelight. And, somebody asked me this the other day, they said is it easier now or more difficult to get into the industry now that you have so many platforms to be recognised. I said it’s a bit of both, you know you have Instagram, Facebook, Youtube, and Vine. You have all of these platforms to upload your own videos and upload your talent, to get noticed by record companies, artists, producers, song writers, everything. So yeah, do you have more access to the industry and the execs, yes.
But are you in a big sea of competition? There’s so many more fish in that same little pond, yeah you are. So yeah it’s a bit of both, and I think ultimately what it comes down to is really, and I still believe this, is it comes down to a song. It doesn’t matter who you are, how big you are, how great you are. I was a complete unknown in America when ‘Down’ hit, the commercial demographic of America did not know who Jay Sean was – my Indian fans did – but the regular people did not know. But they heard a song on radio that they loved, and it resonated with them, and that is what it will always come down to.
You’ve had a very successful career in music, would you ever consider going into movies, film?
[Laughter] Yes, only because I enjoy acting, like I actually do enjoy acting. It’s funny because a lot of people end up in movies from music, and the reason why is because even if we don’t know how to act in the first place, we learn how to act because we’re doing music videos so much. It’s such a weird thing but I don’t think people realise that, you know first we used to be something that was, we used to be just a voice on radio without a face. Then we had music videos, and all of a sudden we needed to put a face and meanings and emotions to the song, and show that in our behaviour and acting. Some people in music are really good at it and find it natural, other people don’t know how to do it. But I really do enjoy it, and if the right kind of role came about I’d definitely be interested.
A little birdie tells us that when you were younger, you used to enjoy going to the cookery club and an ornothologist club – bird-watching club. Then obviously you had a drastic make-over, you went into music. But I think some of our readers are keen to know, do you still take an interest in bird watching? And there’s no pun intended here, I mean bird literally the animal!
[Laughter] Yeah I’m not allowed to watch any more birds, I’m married now! So that’s out of the question. But in terms of cooking, it’s funny, I’ve really learned to cook. It sounds stupid but I never really formally learned how to cook anything, I was a classic, my mum made me everything like ‘don’t worry, I’ll do it!’ and I’m like ‘mum, I can do the basics’, ‘no, don’t worry I’ll do it’. So eventually I learned, and now I actually cook everything for myself, all my food I eat on a daily basis I prepare myself, because you know, I have a very strict diet, so I prepare all my meals for the whole week. So that I’ve carried on, yeah.
So very multi-talented! Back in 2014 you did an interview with one of our journalists and discussed your label Jayded Records and you were quite excited at the time, having signed up American-Indian singer Rajeev Dawhal. So what’s happening with your label at the moment? Can we see more of that in the future?
Well Jayded is liquefied, so let’s take Jayded out of the question, that was liquefied ages ago before Cash Money. My new label is called Kamouflage. And Rajeev is still there, we’re developing him. It takes a while, I think a lot of people don’t know how long it takes to develop an artist, you can’t just put them out there and be like ‘here, go go go!’ You’ve gotta really take your time to develop. So we’ve got a few acts that we’re still working on.
Brilliant, so we can see more of Kamouflage coming soon, is that right?
Yeah, that’s definitely something that I wanna build up.
Brilliant. So, apart from obviously your single coming out now, what else can we expect in the next couple of years from you?
Next couple of years?? [laughter]
[Laughter] Couple of months?
I think – er yeah, because for me, I think what’s really important for me – even though I do sort of have year-long plans, I have my five-year plan, my ten-year plan and stuff – but really in terms of fans, I know that for them they just want content. They just wanna keep having, you know, music, videos, little clips, little collaborations here and there, just stuff floating around, that they can just sink their teeth into and their claws into and just be like yeah, you know? There’s more and more stuff, and it keeps giving us more, and that’s something that I’m very aware of. It didn’t used to be like that back in the day, like obviously 13 years ago when I started off it was the conventional model of you released three singles in a year and an album and that’s it.
And then you took a couple of years off, to go and write another album, but times aren’t like that anymore. So I’m very aware of that. So I have a few little creative pieces that I’m doing floating around, as well as of course, banging out singles. That’s the main priority.
Well we’d like to wish you all the best here, from Asian Style, and we’ll definitely be looking out for your next music track. All the best.
I appreciate that, thank you!