Reliance Games, developer and publisher of mobile games, has launched the official game for the upcoming thriller, TE3N. The game features Amitabh Bachchan as the lead protagonist, playing the gamified ‘infinite runner’ from the movie. Gaming enthusiasts will get an opportunity to jump into the screen veteran’s avatar, bringing alive the chase to unravel clues related to the story.

Mr. Bachchan himself led the digital campaign by inviting fans to share their suggestions to create posters, vote for their favourite songs and list their game preferences. The contest welcomed over 45,000 participants, visiting the official website to log their preferences.

The contest invited visitors to vote for their favorite category of game across three genres: hidden object game; infinite runner game; and side scrolling platform game, with the ‘infinite runner’ game garnering 61% of the votes.

Amit Khanduja, CEO Reliance Entertainment Digital said, “We are thrilled to associate with an ambitious movie like TE3N. The collaboration with TE3N deepens our association with Bollywood to develop movie based thematic games, which gives Bollywood lovers an opportunity to combine their love for movies and games. We are confident gamers will enjoy the experience and the adrenaline rush it offers.”