From their first encounter Itself, Bindu changed Abhi’s life. Check out Chapter 1 from the upcoming film Meri Pyaari Bindu

In filmmaking, a trailer is sacrosanct, it’s the first and a crucial glimpse of what a film is all about and Yash Raj Films breaks clutter with a new concept for the trailer for its forthcoming Meri Pyaari Bindu. Bringing five chapters, each will be providing a wholesome insight on what the film is all about.

A journey spanning 30 years between Bindu and Abhimanyu, starting from them being 5 years old, Meri Pyaari Bindu captures their story through the lens of the pulp fiction writer Abhimanyu. With Ayushmann Khurrana playing the role of Abhimanyu, and Parineeti Chopra as Bindu, the film promises to have many moments that the audience will identify with.

Producer Maneesh Sharma explains, “We felt this was the best way to present the film. So the chapter naturally lend themselves to the content and was also a new and exciting way to present a story of Abhimanyu and Bindu.”

Manan Mehta, VP Marketing and Merchandising, Yash Raj Films further explains, “In Meri Pyaari Bindu, we found a very fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first hand and honest experience of the film. Also digital medium plays a lead role in marketing our content so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in 5 chapters for 5 days.”

A unique and unusual marketing strategy, the chapters of Meri Pyaari Bindu make for fun viewing. That a route like this has been chosen, does promise a film about love but not as we always know it in Hindi cinema.

Watch Chapter 1: Samosa Aur Chutney here: