If you’ve been wondering why Shahrukh Khan is seen popping up on your screens interacting with people in Dubai, well we can reveal that the video’s are part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) #BeMyGuest campaign videos. While the first video, which took YouTube by storm last year, featured Shah Rukh Khan surprising residents and visitors around Dubai, this year Shah Rukh Khan explores what he considers to be his second home and takes viewers on a fascinating, multi-faceted journey through the city of endless possibilities.

Marking the first-ever collaboration between Shah Rukh Khan and acclaimed Bollywood director Kabir Khan, the newly launched 2.0 #BeMyGuest potrays Shah Rukh Khans journey across a series of short films that see him taking visitors to Dubai as a destination that holds global brand appeal in much the same way he does as an actor. Shah Rukh Khan reaches out to his legions of fans across the globe, introduces them to the lives of four different characters, and personalises each of their experiences of Dubai by injecting the warmth and spirit of the city that resonate with him, customised to the needs of every visitor. The stories allow audiences to explore Dubai and its variety of stunning tourist offerings, with SRK in his signature style leading them to create new memories and rekindle old ones in the city.

The mini series with a hero compilation has been shot across picturesque and iconic locations in the city, including Dubais incredible range of themeparks specifically covering LEGOLAND® Dubai and Bollywood Parks Dubai; signature locations such as the Dubai Aquarium, Dubai Fountain and The Palace Downtown Dubai; and reveals secret treasures that showcase the stunning range of Dubais liberating landscapes, such as the mountainous Hatta region.

Shah Rukh Khan commented, Last year I invited my fans around the world to Be My Guest while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywoods most recognised directors, Kabir Khan, were taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights.  I love this amazing city and Im really looking forward to once again sharing my experiences with my fans.

Issam Kazim, CEO, Dubais Corporation for Tourism and Commerce Marketing (DCTCM), says, We are delighted to partner with Mr. Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest.  There is no one quite like him with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for. Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey.

He continued: This time around, we continue to celebrate this strong bond by capturing Shah Rukh Khan directly exploring the city and what it has to offer to audiences across different age groups and demographics. We are also very pleased to work with Mr. Kabir Khan for the first time, as he has brought to life Dubais extensive tourism proposition, while weaving in Shah Rukhs unique relationship with the city. We look forward to sharing this series with our global audiences and the international dispora as well as the wider global fanbase of Shah Rukh Khan.

Talking about this collaboration, director Kabir Khan added, Its been an absolute dream come true to work on this campaign with such power house names. I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, weve done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality. After working so closely with both Dubai Tourism and  Shah Rukh Khan, I can confidently call Dubai my home and cannot wait to be back.