By Ninder Kaur
Earlier this week Shireen Smith, leading Intellectual Property lawyer and founder of IP
specialist law firm Azrights, launched her book ‘Intellectual Property Revolution’ at the Institute of Directors.
The new book focuses on how to successfully manage IP assets, protect brands and add value to your business in the digital economy. It is written in plain English and aimed at business owners and ‘brand guardians’.
“In spite of the UK being recognised as the most advanced adopter of online retail and the digital economy, with creative industries exports worth £17.3bn, there is a general lack of awareness about the importance of Intellectual Property protection,” said Shireen.
“To date, IP has been one of the lowest profile sectors of the legal industry but that will change as the future UK economy becomes more reliant on digital products and services.”
Shireen adds, “The new currency in our digital economy is information, know-how, brands, systems and data. Whether people are building a brand identity, launching a new product or service worldwide, or even a start-up business, they’re also creating intellectual property.
“The value and safety of intellectual property has become more important than ever before. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.”
Shireen shared that one way of raising the profile of the subject is to inform and educate business owners, in particular marketing directors and company secretaries who are often on the receiving end of tension when things go wrong.
Shireen was joined by Jeremy Phillips, Professorial Fellow, Queen Mary Intellectual Property Research Institute and Intellectual Property Consultant, Olswang LLP and Daniel Priestley the co-founder and CEO of Entrevo, a company that runs a growth accelerator program for entrepreneurs, including Shireen Smith, to build their businesses.
Daniel said, “I genuinely believe that we are going through times that are revolutionary. We are reorganising the way in which the world works. Intellectual property is the new home ownership. Millennials have said that they’d prefer a start-up to a home. A lot of people who, had they been born in another time, would have been buying houses are now throwing their time and energy into creating start-ups and intellectual property.
“So it stands to reason that they want to know how to identify, value and protect their IP.”
Jeremy Philips added, “I applaud Shireen Smith for her passion in educating business owners about the value of IP. The Government’s IP Office is doing well in spreading the message on the subject but many people in business simply don’t know where to start in terms of looking for information. Shireen Smith’s new book is designed to educate the reader thoroughly, so that they can make timely decisions that will ultimately add to the value of their business.
He concluded: “Today there is one massive up-side and that is that thanks to the Internet and search engines, it is much easier to detect online breaches of IP. It is also far quicker for business owners to research what is already public. That’s just one of the many reasons why ‘Intellectual Property Revolution’ will be very well received by both business owners and ‘brand guardians’.”
Shireen has written many articles and is also author of the bestselling book, ’Legally Branded’, which was published in 2012.
‘Intellectual Property Revolution’, published by Rethink Press is priced at £12.99.
This book is great for budding entrepreneurs who have small or large businesses.