By Ninder Kaur

The Chief Executive and Managing Director of Sterling Media, a multi-award winning, international communications consultancy,  Natasha Mudhar has been recognised as the Media Professional of the Year at the prestigious Asian Media Awards (AMAs).
The AMAs celebrate the achievements of individuals who excel in the Asian and Mainstream media, shining a spotlight on the contribution made by the British Asian community in the media, marketing and creative industries. The Media Professional of the Year Award is given to an individual who has maintained high creative standards and rewards those individuals whose work continues to be both innovative and original.

The last 12 months has been an incredible time for Natasha and Sterling Media, which has included spearheading global communications strategies for luxury brands such as Harrods, corporates such as Reliance Group and development campaigns such as for END7, which aims to eliminate neglected tropical diseases by 2020.

In particular, Natasha’s award reflects her successful leadership on high profile international campaigns, namely her exceptional work as India Director for the Global Goals Campaign.

Speaking about the award, Natasha Mudhar said: “I am absolutely

Natasha Mudhar wins award
Natasha Mudhar wins award

honoured to be receiving this award and I am truly thankful to the organisers and judges.

“This year is a milestone time in my career as we celebrate 25 years of Sterling. I owe this award to my entire team, partners and especially my clients, as without the briefs they set us, we would not have had the opportunity to help them bring their brand purpose closer to people.

“Working on projects such as the Global Goals campaign has reinforced the power that lies in the communication industry – through knowledge comes awareness, and its through awareness that we can truly be the change we wish to see.”

Other AMA awardees included veteran actor Roshan Seth who was honoured with the Sophiya Haque Services to British Television & Film Award, ITV Presenter Ranvir Singh who won the Media Personality of the Year award and the documentary India’s Daughter by Leslee Udwin, which was awarded Best Investigation.