BY ANUJ RADIA
They delivered superhit songs and anthems like ‘Soniye Ni Soniye’, Billo Hai’ and ‘Lal Ghagra’. They travelled the world covering Pakistan, India, Norway, Malaysia, Singapore, Holland, Belgium and most recently Australia. Now Sahara’s back with another groundbreaking track!
‘Shake It’ is a power-packed, high energy masterpiece produced by 02 & SRK also known as Suryakant and Shrikant, two brothers from Mumbai who recently signed to the record label ‘Musik One Records’ which is run by the legendary Manj Musik.
02 & SRK have worked their magic on the track creating a new age EDM style fused with some very clever Indian sounds. Together with Sahara, they’ve utilised their extensive knowledge of Urban Punjabi rhythms with an understanding of trending Bollywood Beats and created a monster tune!
The talented producers alongside Manj Musik also feature in the forthcoming video for Shake It which was shot on location in downtown Toronto, Canada!
In 1993, the UK born brothers Herbie, Kully and Gurps formed the band ‘Sahara’ and released their debut album ‘Intemptation’ which exceeded their expectations and shot the boys to national fame. This album was closely followed by ‘Let Loose’ in 1994 which was produced by Johnny Zee and then ‘Blue Print’ in 1997.
It wasn’t until 2001 when Sahara released ‘Access All Areas’ that the band’s global stature grew and overnight Sahara became an international name. The album sales were phenomenal and the song ‘Soniye Ni Soniye’ became the best-selling song of the year!
5 albums and 15 singles later, Sahara has forged itself into a modern-day music phenomenon that is a mainstay of weddings and events in South Asia with a distinctive blend of addictive melodies, catchy lyrics and production values.
Talking of the new single Herbie says: “It’s a modern-day international-feel track. We’re all about keeping up with the times but the songs have to retain the ‘Sahara feel and flavour’. It’s a catchy tune which you will find yourself singing and humming!”
‘Shake It’ releases on 19th April 2018 on the Muzik One Records Label via iTunes, Amazon, Google Play and all other digital stores.