TRAILER: Loaded with action, romance & drama Pakistani film trailer Punjab Nahin Jaongi leaves a good impression.
Upcoming Pakistani movie ‘Punjab Nahi Jaungi’ is all set to release later this year. The film is directed by Nadeem Baig and written by Khalil-ur-Rehman Qamar under the banner of ARY and Six Sigma films.
It stars the stunning beauty Mehwish Hayat, the bubbly Urwa Hocane and handsome hunk Humayun Saeed in lead roles.
The film centres around a young man from a rich family in Faisalabad (Humayun Saeed), who is also the hottest eligible bachelor in town, especially after earning the title of the first young lad in the family to have completed his matriculation.
As the story progresses, Saeed's character seems to have fallen for a confident, self-aware woman from the urban Karachi (played by Mehwish Hayat).
However, the challenges for both to find a middle ground in their love story extend beyond their family backgrounds and their upbringing.
Urwa Hocane plays the young, attractive third angle who has a soft spot for Saeed.
Director of Photography Suleman Razzaq's work looks captivating with the vibrant colour schemes, the loud beats of dhol and your typical, white palace in the backdrop of Punjab's lush green pind. However, it reminds you too much of Bollwyood with a Namastey London and DDLJ type feel.
Nevertheless, Pakistani films are known for more intriguing story lines, so if we go with that thought and the amazing visuals, we're sure this one will be worth a visit to the cinema.
Directed by Nadeem Baig and written by successful Pakistani writer Khalil-ur-Rehman Qamar, Punjab Nahi Jaungi will be releasing in cinemas all across the world on Eid-ul-Azha 2017.
Watch the trailer here:Read more
Anees Bazmee claims his forthcoming directorial venture Mubarakan is the first Hindi film to have been shot in the “beautifully looking neighbourhood” of Weybridge in England.
While a lot of movies have showcased Indian Punjabis in England, a majority of them were shot in Southall and Birmingham as they have a huge Indian population. However, Bazmee chose a typical British neighbourhood like Weybridge for Mubarakan, a family entertainer about two Punjabi families and two big fat Indian weddings.
Bazmee said in a statement: ”This beautifully looking neighbourhood was so co-operative with us throughout the shoot. Our producers ensured that they followed all the rules, informed them everything about the shoot, and never did anything that would trouble them.”
“We not only shot during the day but also in the night. Such detailed discussions like using light in the night shoot also happened with them so that it doesn’t disturb them. On a few days, when we wanted to shoot a Christmas scene, they would switch on their decorative lights in the lawn as a friendly gesture.”
“Sometimes, some shootings create so much of inconvenience for the locals who are staying there that next time when someone goes there asking permission for a shoot, they immediately shut their doors. We are the first Hindi film who have shot in such locations and I can assure you that next time, when a Bollywood film goes there, they would be welcomed with open arms”.
The film stars Arjun Kapoor in a double role as Karan and Charan with two distinctive looks. His uncle and actor-producer Anil Kapoor portrays the role of Kartar Singh. Ileana D’Cruz and Athiya Shetty also star in the movie playing the love interests of Arjun Kapoor.
Produced by Sony Pictures Networks Productions and Ashwin Varde and Murad Khetan’s Cine1 Studios, the film is slated to have its worldwide release on 28th July 2017 distributed world-wide by Sony Pictures International Releasing.
View the trailer hereRead more
Stammering ‘Jagga Jasoos’ talks unfalteringly as maiden producer of exciting new adventure packed musical
He’s the Bollywood heart-throb thousands of girls want to date. An actor par excellence with striking good looks whose unique ability to effortlessly pour himself into a character makes him one of the most sought-after actors in showbiz today. Be it the critically acclaimed Rocket Singh or the hugely successful Rockstar and Barfi, to name a few, it’s difficult to take your eyes off him when he is on screen. Moreover, he is an actor who can’t be conveniently pigeonholed. Such is his broad range of repertoire. Yes, we are talking about none other than Ranbir Kapoor, the Jagga Jasoos.
For Bollywood fans release of a Ranbir Kapoor film is always music to their ears. The icing on the cake this time is – the film itself is a musical.
Much to their delight, the long-awaited Disney and Pictureshuru Production’s Jagga Jasoos starring Ranbir Kapoor and the stunning Katrina Kaif will release this week (July 14). The musical adventure mystery, written and directed by the Barfi-maker Anurag Basu, will have Ranbir playing the role of a detective of sorts as he sets out on a hunt to find his missing father, with Kat’s character tagging along.
The musical comedy reportedly has 29 songs, all composed by the prolific Pritam. If Ranbir’s character in Barfi was mute, in Jagga Jasoos he stutters throughout the film. Interestingly, the only time when he would speak and express himself without a stutter is in the songs, all 29 of them.
With Jagga Jasoos actor Ranbir has added one more feather to his cap; he has debuted as a producer.
As part of the film’s promotion, the modest, yet confident actor spoke frankly about Jagga Jasoos and his experience as a co-producer in an exclusive telephonic interview with Asian Style Magazine.
By ANAND PILLAI
Anand: Jagga Jasoos has been delayed and as we know you have got some very exciting films at hand apart from Jagga Jasoos, so how did you manage to maintain the passion to complete this film and stay true to the film?
Ranbir: I think starting from the fact that I have believed in Anurag Basu’s vision. I really loved the idea he narrated to me three-and-a-half years ago and even though it took this long to make the film, you know he stayed true to his passion, he stayed true to his vision and his idea for the film. And just the core emotion that I felt when I heard the script, you know it remained in my mind and don’t really care about the time it’s taken to make the film. Of course, it’s hard, you lose patience, you get frustrated but eventually it’s the greater purpose and that’s to put out a good film. So I think all of us didn’t lose our patience and that’s only because of Anurag Basu. We all have immense love and respect for him.
It’s your maiden co-production, what have you learned as a producer during the making of this film?
Well, I think the first year I learned as a producer was that I won’t produce another film. It’s not my cup of tea. It’s not something that is my calling. I am very happy being an actor. I would love to direct a film. But I don’t think producing a film is something I enjoy.
Where did the inspiration for your unique hairstyle in the film come from? It reminds me of Tintin.
Well, I think a little inspiration came from there. But I think Dada (Anurag Basu) just wanted Jagga Jasoos to have a little bit of unique look to himself, something which is a bit strange, which is not normal. It’s the hairstyle his (Jagga Jasoos) father gives him before he goes missing and that’s why he maintains it all these years thinking that if his father sees him, he will at least recognise him by his hairstyle. You know there’s a nice logic in story behind that too and I was more than happy to don it.
In an interview director Anurag Basu has said that he has tried to make a feel-good film. In your view what do you think people will take away from the film?
Well, it’s a universal film. It’s a film that you would like to see with your entire family, your children will really enjoy it. There are certain values that he wants to address in this film. There’s a certain kind of entertainment, the visual effects are amazing, it’s a musical, it’s an adventure film, there is romance, there is comedy, there’s mystery. It’s like a different kind of masala film.
I saw the trailer of the film. You stutter so well. Needless to say, it’s sheer talent. How did you master it?
Well, it was challenging, because it can sound very jarring. It can look very jarring. It can look very fake and artificial. But you know I had Dada’s help. I did a lot of practice and with that you become the character, you surrender to it. But yes, initially it was a challenge.
What have been the best moments for you in the film?
You know since it has taken so long, you keep losing patience, but whenever I was on set with Anurag Basu and the entire cast and crew, there was always something magical happening. You know it’s wasn’t the run-of-the-mill situations, it wasn’t things I was probably doing in my other films, everything was a new experience. Everything felt like an adventure, you know the kind of scenes he created, the treatment, the music, the situations, the costumes. Dada made me sit on ostriches, he made me run on trains, he made me hide myself in a basket when I am naked, he made me do things which probably I would not do in real life and definitely not in other films.
Why should our readers go and watch Jagga Jasoos? What’s your message to them?
Well, it’s hard to hard-sell a film. You guys have seen the trailer, you guys liked the songs. All we can promise is it’s an entertaining film, it’s something that you can watch with your family. I have to say a big thank you for the love and support you guys have shown towards me and my other films.
AR RAHMAN: “I don’t have any borders in my head. I want to respect and I want to give whatever I can within my limitations, that is the best”
By FATIMA PATEL
AR Rahman, does this name really need an introduction? Well for those who don’t know (and really surprised if you don’t) Rahman is probably one of the world’s most renowned musicians.
He is most noted for integrating Indian classical music with electronic music, world music and traditional orchestral arrangements. With accolades and awards including two Academy Awards, two Grammy Awards, a BAFTA Award, a Golden Globe, four National Film Awards, fifteen Filmfare Awards and sixteen Filmfare Awards South. As well as the Padma Bhushan, the third highest civilian award, in 2010 by the Government of India the South Indian man is truly a musical genius.
Rahman’s career has spanned 25 years and to celebrate he is in the UK for a special 25-year anniversary concert at the Wembley Arena. We caught up with the introvert ahead of his concert and here’s what he had to say.
Fatima: Welcome back to the UK for your 25th anniversary concert in Wembley. What can audiences expect from this show?
The show promises to be a mega multimedia spectacular. Can you tell us a bit more about that and how the concept has come about for this particular show?
It’s about the music but at the same time it’s about having all the gizmos and videos and everything so it gives a better dimension to the show. We have some great music and some great musicians coming, so I am really looking forward to it.
Do you have any memories from any previous UK concerts that you have performed at that you can recall and share with us?
I have a lot of memories and I am hoping that this is going to be an even better one. People in the UK are always very supporting. I have performed in London and Birmingham however, not in the North of England, though we wanted to go, but it never worked out for various reasons. Though we are very very excited about London
Well I come from Yorkshire so you have an open invite sir to Yorkshire whenever you come we would gladly welcome you. Going back to your 25-years in the industry do you ever look back and reflect on your past 25 years?
Well the first few years was such a high for me like everything such as awards, or what I could do musically, within the limitation of the needs of the movie and we had one of India’s best Director directing it and nobody would even dream about having that team so it only got better for me. So that actually set the standards and am really grateful for that, to God and to the whole team that helped put it out there.
You’re doing Hindi, Hollywood as well as the regional projects. So many different languages yet you manage to tune it so well with your music compositions. How do you manage to achieve this?
I don’t have any borders in my head. I don’t have any judgemental prejudices in my head and so I try to be as keen as possible and so I want to work with every culture, I want to respect and I want to give them whatever I can within my limitations that is the best. It’s not easy for me, but there is a process and within this process there is a whole team involved, the directors are involved, the producers are involved, so by that I think it’s easy to achieve.
That’s wonderful I mean is it because of this attitude that you’ve managed the hectic work load that you have because you’re working all over internationally, locally and now you’ve got the concert coming up as well?
I think from the early ages from my life I have been so obsessed about my work and that’s not changing. Even though now it’s expanding I am actually directing a virtual reality movie and I am producing a movie called 99 songs and there are so many other things.
Obviously, you’re doing a lot more going forward, but looking back what would you say have been the main highlights of your journey so far?
I think for me you know you have mind set as an artist in India that oh who’s going to come sign me up and that mind set changed in the process of the 20 odd years to, do I need people to come and sign me up? Of course, when people come to me I respect that, but why can’t I do my own things like open a school, or I do something for charity? So, all these things being an introvert it’s like wow. So, there are many opportunities within us and everyone, not only me we just have to open those doors, the doors are all there. After I reached 40 I feel like I can open any door whenever I want to and I have been trying to do that
Apart from your own music do you ever listen to anybody else’s music and do you enjoy other soundtracks?
I don’t have much time to listen to music, because I have so much to do. I have to arrange music… I have to produce music. So, I try to listen to music which is not connected with me or Indian. I listen to music from Senegal or Iceland or anything that’s on radio.
You’ve got your concert coming up is there any message you would like to give to our readers
I just want to thank all the people who have bought tickets. Music is for love music is for peace.
Thank you so much for speaking to us sir, we wish you all the best.
Introduced by AR Rahman he started his career exactly ten years ago, for a Tamil film called Sivaji and has gone on to sing songs in several other languages, including for the Hindi film industry more popularly known as Bollywood.
His songs such as Ude Dil Befikre, Badtameez Dil, and Tu Meri Dost Hai have gone on to be smash hits with millions of listeners worldwide. After obtaining a Masters in journalism, disappointed with career options in music, Benny nearly gave up on his dream by taking on a job, until music maestro AR Rahman came calling…and the rest as they say is history.
We caught up with the new generation, versatile Indian singer, Benny Dayal ahead of his UK tour with music legend AR Rahman to chat about everything music.
By FATIMA PATEL
Fatima: Lovely to be speaking to you. So, my first question to you is, AR Rahman introduced you as playback singer in films how did the introduction actually happen?
Benny: Actually, even I don’t know, it’s been a miracle, actually to be very honest. I was actually looking for work when I did start like exactly 11 years ago and I used to be like asking and approaching a lot of composers in Chennai when I was in Chennai and no one had any work for me or taken an interest in my voice. Nothing was working out for me so then I took this job and was wondering if my journey in music will ever happen. Then three days into my job I got a call from his (AR Rahman’s) studio which was extremely ironic but I think it was to happen the way it was meant to happen.
A dream came true for you then?
So how important do you think his (AR Rahman) role has been in the shaping of your musical career?
Oh, definitely what can I say sometimes I feel I am not worthy of talking about him, what he has achieved, in this time and space, taken his music globally and made a mark for the industry. At a time in an Indian society when nobody believed music could be a lifelong career, there was a time in India where parents used to tell us to keep music as a hobby and get a job. So, when he came into the industry in 1992 with Roja, he started to introduce a lot of new singers who weren’t there in the industry besides, SP Bala Subramaniam and Hariharan. Even Hariharan sir was introduced at that time. And so, it was incredible to see that he (AR Rahman) had brought out a lot of new singers that gave us youngsters in India to have the hope of taking music up as a career. And so not just musically, but technically and sound wise, in terms of composition, in terms of tune, in terms of musical arrangements. It’s everything that he has showed us, the simplicity and intensity, you know so many things. So, there is so much and you can keep going and talk for 48 hours on him and it still wouldn’t be enough on Rahman Sir.
You’ve definitely left your mark as well, I mean your background is from an Indian Indie scene you’ve bought a lot of soul RNB and Jazz in your music that wasn’t seen before in Bollywood but now has been accepted
I could probably say I was one of them first singers who started singing a lot of RNB and Soul. I could see there were singers like Shaan and KK, you know they was also there. I should say thank you to composers like AR Rehman for giving me the opportunity to take that genre forward and bring new flavour to and give it the flavour of Indian music
It’s fantastic to see that these new genres of music are being explored in Bollywood but more that it has been accepted. Where do you think the Bollywood industry is heading now with all these new genres coming forth and the fact that people are experimenting with music?
Every musical industry, or every musical society would have to evolve. Because that’s exactly how we go ahead it’s important to progress. I meet a lot of journalists who say music is not like how it was and I am sat at a press conference and I’m saying hey your shooting pictures from a digital camera and why aren’t you using a still camera, so you like shooting from a digital camera now. So, you see what I am saying? So, it’s same with music. Music can’t stay analogue and it’s not just for radio, but digital platforms too. There are so many social media platforms nowadays. So, you have to evolve and that’s exactly how life should be. There are many platforms, many ways to listen to music according to people’s affordability.
So, which Indian musician apart from AR Rahman sir has inspired you over the years?
From Indian definitely, everyone has played a vital role in my career. I have worked with Vishal & Shekar and they have definitely helped in my career giving me the right songs.
You’ve recently celebrated your first wedding anniversary so congratulations on that….
Thank you thank you so much.
Does your wife have any influence on the kind of songs you sing. For example, does she prefer you to sing more romantic songs or maybe the songs like Badtameez dil?
(Laughs) She loves all my songs. She doesn’t mind, she never says you should sing songs like that. Whatever comes.
You’re coming to the UK for the 25 years AR Rahman concert. How are you feeling about performing live at the concert?
Extremely incredible I can’t tell you we’re celebrating 25 years of AR Rahman music, as I have been such a hard-core fan of his and to be a part of his celebration and to be on tour performing with him I just can’t explain how I feel. He’s the reason why I got into this industry. To be a part of his twenty-fifth year anniversary nothing can get better than that for me
Thank you so much for speaking to us and we wish you all the best with your tour in the UK
Thank you very much FatimaRead more
SPECTACULAR: Megastar Akshay Kumar and his co-star Bhumi Pednekar stun film makers of ‘Toilet: Ek Prem Katha’ during filming of song ‘Bakheda’
What do you do if you have a song to finish off filming but you’re running late for an important meeting? You jump! Superstar Akshay Kumar found himself exactly in that situation whilst filming the song ‘Bakheda’ for his upcoming film ‘Toilet: Ek Prem Katha’, slated to release on 11 August 2017.
Reports have emerged of the heroics displayed by the star who left the film crew awestruck on the spot. As the megastar Akshay Kumar had just 10 minutes to shoot before leaving for his meetings, the sequence involved the actor having to jump from balconies. Sensing the delay at the spot, the superstar made the impulsive decision to perform the stunt himself without a safety harness, much to the surprise of the cast and the crew. The actor not only performed the dangerous stunt in a single take, he even taunted the cast and the crew by hanging on to the balcony for more than two minutes, sending them into a fit of panic!
It was not just superstar Akshay Kumar who left the filmmakers surprised, as actress Bhumi Pednekar, who plays his leading lady in the film, took on a knitting challenge.
In the song, Bhumi who has never knit in real life, was asked to knit on camera. Before the crew could set up their equipment, Bhumi quickly reached out to the locals at the location, to learn a few tricks, appeared straight before the cameras to finish her scene in a single take!
With performances like that in real life, what must it look like on reel life. The film is Directed by Shree Narayan Singh, best known for his work editing smash hits such as Baby (2015), M.S Dhoni: The Untold Story (2016) and Rustom (2016), and co-produced by dream team Neeraj Pandey and Akshay Kumar himself.
TOILET: EK PREM KATHA is a satirical, quirky, humorous, light-hearted take on India’s open-air defecation issue, aiming to tug the hearts of every single lover, who is willing to go to any lengths for their beloved. It tells the real-life love story between Keshav from Nandgaon (Mathura) played by Akshay Kumar and Jaya from Barsana (Mathura) played by Bhumi Pednekar, whose love transcends across barriers of society and tradition but is challenged by the most unexpected hurdle, a toilet. Conflict comes knocking on the first day of their marital life, when Jaya leaves Keshav’s house for good, after discovering that there is no toilet. Distraught and desperate, Keshav sets out on mission to win back his love- by battling against the age old traditions, mind-set and value system of his country.
Set against the backdrop of Indian Prime Minister Narendra Modi’s initiative to improve sanitation across India, ‘Swachh Bharat Abhiyan’ (‘Clean India Movement’), TOILET: EK PREM KATHA is the latest statement of intent from Akshay Kumar in his bid to galvanise modernisation and equality in his home country. The film tackles the fundamental need to provide households across the nation with a functioning toilet to reduce open defecation in public, which is intricately linked to issues of women safety.
A revolution in the making, TOILET: EK PREM KATHA uses humour to educate the world and bring to light the issues surrounding sanitation and women safety in India.
The film is being released by Reliance Entertainment and KriArj Entertainment on 11 August worldwide.
And remember, don’t forget to flush!
The musical comedy starring Ranbir Kapoor and Katrina Kaif that will leave you splitting at the sides as we join Jagga in his quest to find his long-lost father – in cinemas on 14 July 2017
When was the last time you embarked on a mystery-solving adventure whilst riding the back of an ostrich? Join the bumbling duo, Jagga (Ranbir Kapoor) and Shruti (Katrina Kaif), as they look to uncover the mysterious disappearance of Jagga’s father, taking them across some of the most unfamiliar terrain.
Disney and Pictureshuru Productions are set to release the musical adventure of the year, JAGGA JASOOS, in cinemas worldwide on 14 July 2017. Directed by Anurag Basu (Barfi!, Life in a… Metro) the film stars two of India’s leading stars Ranbir Kapoor (Barfi!, Yeh Jawaani Hai Deewani) and Katrina Kaif (Rajneeti). Featuring as many as 29 songs, this Broadway style musical will have audiences around the globe laughing, crying and singing along as they join the suited pair to uncover the truth in amongst a safari of exotic creatures, mystery and uncertainty.
The film, which marks the return of the Barfi! team (Anurag Basu - UTV Motion Pictures - Ranbir Kapoor) has already generated considerable buzz with the release of its quirky, colourful musical trailer featuring the infectious Jagga portrayed by Ranbir Kapoor and his endearing, bundling companion Shruti played by Katrina Kaif. Using the magical power of song, dance and humour, we see them travelling across the planet in bright yellow aircrafts, horseback and ostriches – not your everyday modes of transport!
Three times Filmfare awardee Pritam Chakraborty scored the music for the film which marks an encore of yet another association of the successful trio - Anurag, Ranbir, and Pritam. The film also features notable actors Sayani Gupta and Saswata Chatterjee in prominent roles.
The story revolves around Jagga, a shy young boy in a quaint little town, with his accident-prone father, Bagchi (Saswata Chatterjee). As he grows up, his father sends him to boarding school – and mysteriously goes missing. Over the years, the only contact Jagga has with his father is a VHS tape that he receives via post every year on his birthday.
When Jagga’s father suddenly stops sending his son’s annual birthday tape, Jagga develops an undying curiosity to find the whereabouts of his father. This leads him to Shruti, a journalist who lands up in Jagga’s town trying to expose a high level international case. With Jagga refusing to give up hope on the wellbeing of his father, he asks for Shruti’s help to solve the case.
Jagga and Shruti are a hilarious combination embarking on a mission to uncover details about Bagchi’s life which will take them across the world.
The film’s soundtrack has already been lauded by fans and critics alike. It features acclaimed singer Arjit Singh bringing the lyrics of Amitabh Bhattacharya and Neelesh Misra to life, accompanied with music by Pritam, the songs and visuals have further contributed to the buzz surrounding the film.
Filmed widely in South Africa, Thailand and India, Jagga Jasoos promises to offer the complete Disney package – a curious and surreal story yet offering quirky and magical captivity, a complete sensory experience of breath-taking visuals.
Produced by Siddharth Roy Kapur, Anurag Basu and Ranbir Kapoor, and Directed by Anurag Basu, Jagga Jasoos releases worldwide in cinemas on 14 July 2017.
After releasing a series of Mini Trails as an unconventional introduction to the audience to the film's characters, Harry and Sejal, the makers of Jab Harry met Sejal are continuing to treat its audiences with innovated ways of presenting the film and its songs.
The leading duo will be grooving at nightclubs tonight and are scheduled to visit clubs from South Mumbai to the suburbs of the city. Beech Beech Mein will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam amidst a club set up.
The Imtiaz Ali directorial is currently garnering tremendous love from the audience across for its timely released content, leaving the audience hooked and in anticipation for the film's release.
Jab Harry met Sejal will showcase Anushka essaying for the first time the role of a Gujarati girl name Sejal Jhaveri, while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra. The film is all set to release in cinemas on 4 August 2017.
Here is the trailer to the song:Read more
Tubelight’s marketing campaign has truly been one to reckon with. Milestones after milestones, the makers have lit up with Eid with another marketing innovation.
If a Facebook cover video was not enough, Tubelight has now become the first Bollywood film to have its very own Facebook filter. The filter depicts an animated version of Salman Khan’s signature pair of shoes, which are seen wrapped around his neck in the film. The filter can be accessed through any smart phone. Swipe left on your Facebook profile and gain access to your camera. Select the first option on the bottom left corner and choose the filter. Click a picture or shoot a video and share it as your Facebook story.
“Anything that Salman Khan does becomes a trend. Whether it’s those signature pair of shades hung on the back of his shirt in Dabangg or the pair of shoes wrapped around his neck in Tubelight, we are glad to associate with Facebook and give his fans a chance to live the life of Laxman Singh Bisht from Tubelight!” shared Amar Butala, COO, Salman Khan Films.
“Salman Khan Films has given us the opportunity to enter a new territory in the digital medium. The cover video feature and now the filter, partnering with Facebook has helped us closely connect with Salman Khan fans. We are happy to celebrate another first with Tubelight”, said Gautam B. Thakker, CEO, EveryMedia Technologies.
Fans are waiting with bated breath as the anticipation to see one of their favourite superstar spell magic onscreen with his yakeen.
Tubelight starring Salman Khan is directed by Kabir Khan and produced by Salma Khan and Salman Khan. The film is releasing worldwide this Eid on 23 June 2017.Read more
Taking to a unique way of marketing their film Jab Harry Met Sejal, the makers released mini trailers on Sunday.
The Shah Rukh Khan and Anushka Sharma-starrer 'Mini Trail', as the makers call them, established the two lead characters - Harry and Sejal - in two separate videos.
Bollywood royalty Shah Rukh Khan explained the reasoning behind the promotional tactic for his upcoming film, Jab Harry Met Sejal.
Khan said: “We didn't want to go the usual way with this film. Imtiaz's films are always about the moments between his characters. So we have prepared the promotional campaign in such a way that the audience gets to catch glimpses of such moments, which gets them closer to Harry and Sejal. By the time you go the theatres to watch the film, you already know who Harry and Sejal are."
Starring Anushka Sharma as Sejal, director Imtiaz Ali added: “We have prepared the promos in couplets. So there will be two moments releasing first and then there will be a song that we will launch.”
Watch the laugh riots of Jab Harry Met Sejal’s mini trailers.
Character Kharaab - Mini Trail 1: