Yuvraj Singh gives motivational talk at London Charity Event

    Ace Cricketer Yuvraj Singh attended a charity event hosted by Mackenzie Homes to support his NGO - The YouWeCan Foundation. The event was hosted at the Centenary Hall, Caldicott Preparatory School in Berkshire, UK.  Famed BBC broadcaster, comedian and Masterchef finalist Mr. Hardeep Singh Kohli hosted the evening. The conversation was centered around his incredible comeback in cricket post illness, his work with YouWeCan foundation and YWC fashion.

    Yuvraj spoke about his personal journey of dealing with cancer with a never say die spirit and the thought behind establishing the YouWeCan Foundation and making it sustainable with the recent launch of his fashion label brand YWC fashion. While talking of his recovery phase from cancer Yuvi was seen to be quite emotional as he shared his journey to gain the inner strength to never give up. Speaking on the occasion Yuvraj said “It is an honor to be here and also a privilege to open my heart out and share my personal journey from a cancer fighter to a survivor with everyone present here today. I will feel fortunate even if I can motivate people to never give up and to continue to chase their dreams no matter how big is the obstacle. I live by two strong beliefs – to never give up and if one falls, one should get up and do it again.”

    Yuvraj Singh who played exceedingly well in the recent matches between India and Pakistan as well as with South Africa was seen mingling with the guests and sharing interesting stories and personal insights he has gained along the way. He also shared some anecdotes from the memorable 2011 World Cup.”

    Proceeds from the charity dinner went in aid to the YouWeCan foundation which brings Yuvraj Singhs vision to life for the empowerment of cancer survivors.

    About YouWeCan Foundation:
    YouWeCan Foundation, is a non-profit charitable organization, an NGO started by Cricketer Yuvraj Singh in 2012 under the Bombay Trust Act 1950.  After he was diagnosed with cancer and survived, Yuvraj Singh drew inspiration from the Livestrong Foundation in the USA and has emerged as a crusader in the fight against cancer. Back home he took active steps towards creating a consciousness on cancer prevention, early detection and fighting against stigma.

    YouWeCan Foundation endeavors to help cancer patients and survivors to get access to the right treatment including raising funds for underprivileged patients. The foundation also supports survivors through the rehabilitation process and creating a better life for themselves without having to live in the shadow of the disease. The focus is to educate the masses so that nobody fights cancer alone, and towards creating awareness and eradicating socio-psychological stigma attached with cancer.

    About YWC Fashion:
    A home-grown lifestyle fashion brand, YWC is not just fashion; it is fashion with a conscience. YWC’s diverse collection features clothing for Men, Women and Kids of all age groups. The label features two very distinct categories: (i) The Gold Line, and (ii) The Core Line. The Gold line is in collaboration with celebrated designers, Shantanu & Nikhil. The Core collection is all about everyday trends and reinventing activewear. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture YouWeCan’s philanthropic endeavors. YWC recently launched its new Sprin-Summer collection which is now available on Jabong  http://www.jabong.com/men/clothing/ywc/ , Myntra and YWC Fashion  Website https://www.ywcfashion.com.

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    June issue out now!

    June issue of Asian Style is out now!
    If you haven’t already, subscribe for your copy subsrciptions@asianstylemagazine.com

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    Aashni + Co presents The Spring Summer 17 Bridal & Luxury Prêt Trunk Show

    Aashni + Co, the UK’s leading, Indian high fashion, multi-brand store, will be hosting The Spring Summer 17 Bridal & Luxury Prêt Trunk Show on Friday 9 June, 11am – 6pm.  Visitors to the store will have the exclusive opportunity to meet leading designers, Gaurav Gupta, Varun Bahl and Sunita Shekhawat.

    As a UK exclusive, fashionista’s will have the chance to discover and browse the avant-garde and fashion forward designs by Gaurav Gupta; the delicate and feminine styles with an edge by Varun Bahl; and exquisite, heirloom-worthy jewels by Sunita Shekhawat.

    Shoppers will also get an insight into their heirloom and existing jewellery pieces at the show from an expert and are invited to bring their pieces along.

    A mix of winning ensembles and jewellery, the collections will comprise bridal and trousseau staples as well as pieces for the entire wedding squad, presented by the fashion luminaries themselves.

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    Stalwarts of Pakistani fashion, Umar Sayeed and Shamaeel Ansari, to present latest prêt collections at Summer Preview in London

    Stalwarts of the Pakistani fashion landscape, Umar Sayeed and Shamaeel Ansari, will be presenting their latest prêt collections at the forthcoming SUMMER PREVIEW exhibition and trunk show, taking place on Friday 9 June, 11am – 7pm, Albemarle Suite, Grosvenor House Hotel, 86-90 Park Lane, Mayfair, London W1K 7TN. The sought-after collections will be available for UK audiences for the very first time, following tremendous response at Pakistan Fashion Week, London, where they were recently showcased.

    A key entry on the UK’s South Asian fashion calendar, SUMMER PREVIEW will once again comprise a multi-designer, luxury edit of the finest fashion, accessory and lifestyle collections, hosted be leading fashion influencers and tastemakers, Shivani Ahluwalia and Hajira Ahmad. The free to attend event will showcase seasonal collections by leading names in South Asian couture and prêt, from heritage to new gen, as well as curated, must-have accessory collections. Further collections will be presented by Rana Noman, Delphi, Ana by Anu Singh and Archana Bhushan, Hema Thakorlal, Kamaali Couture, JMD, JR Jewelry, Rĕsa Fine Jewellery, JADAU by Kanwal Toor and Crystal Bags by Sago among other premium brands.

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    Leading names in couture & craft partake in multi-designer exhibition & trunk show

    Discerning enthusiasts and followers of luxury, South Asian couture and craft are once again invited to attend the annual SUMMER PREVIEW exhibition and trunk show on Friday 9 June, 11am – 7pm, Albemarle Suite, Grosvenor House Hotel, 86-90 Park Lane, Mayfair, London W1K 7TN.

    A key entry on the UK’s South Asian fashion calendar, SUMMER PREVIEW will once again comprise a multi-designer, luxury edit of the finest fashion, accessory and lifestyle collections, hosted be leading fashion influencers and tastemakers, Shivani Ahluwalia and Hajira Ahmad. The free to attend event will showcase seasonal collections by leading names in South Asian couture and prêt, from heritage to new gen, as well as curated, must-have accessory collections.  

    Participating designers from India, Pakistan and Hong Kong include Pakistani king of couture Umar Sayeed, known worldwide for his heritage label, House of Umar Sayeed; sought after label Delphi; AnA by Anu Singh and Archana Bhushan, whose collections present a rich depiction of India’s stylistic diversity, from sarees and anarkali’s to churidar kurtas, featuring the distinctive crafts of chikan kari, gota patti, zardozi and ari; London-based Hema Thakorlal, known for her subtle-toned, classic sarees to bright, floor-length gowns; Kamaali Couture, synonymous with bridal and cocktail collections featuring feminine drapes and bejeweled embroideries with a touch of western aesthetics; JMD ‘Design to Empower’, that showcases the art and craft of female artisans in India, who have learnt and practiced traditional hand embroidery techniques for generations; JR Jewelry, combining silver pieces with precious and semi-precious stones, popular with celebrities such as Parineeti Chopra and Baahubali actress, Tamannaah Bhatia; Rĕsa Fine Jewellery, spearheaded by Megha Malik, whose distinctive and statement pieces embody exquisite design and fine craftsmanship; JADAU by Kanwal Toor, featuring intricate, handmade jewellery embedded with precious and semi-precious stones, marking an evolution of elegance passed down through India’s rich history of art and design; and Crystal Bags by Sago, a luxury brand that specialises in exquisite bags, encrusted with Swarovski crystals.

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    Indian film actress & international fashion icon Sonam Kapoor to grace Boutique Luxury-Pret Fashion Exhibition ‘Divalicious London’

    International cinema, style and fashion icon Sonam Kapoor is set to grace DIVAlicious London, a unique, luxury boutique pop-up exhibition presented by DIVAlicious and Sterling Media in association with Sterling Realty and Danube Properties, on Saturday 25th March at The May Fair Hotel, London.

    Sonam Kapoor will attend a special soiree that takes place concurrently with the main exhibition in support of Consortium for Street Children, a global network that raises street children’s voices, promotes their rights and improves their lives.

    Attended by cultural tastemakers, international fashionistas, business stalwarts, and VIPs, the event will also feature renowned celebrity fashion designer Anita Dongre, presented by DIVAlicious London partner The Rack – by Kachins.

    Anita Dongre has been at the forefront of fashion for over 20 years, having created one of the most successful fashion houses in India. A metaphor for supreme craftsmanship, Anita Dongre’s designs showcase Indian aesthetics in a contemporary language. Her prominent clientele includes an array of Bollywood celebrities and international public figures such as HRH The Duchess of Cambridge. At DIVAlicious London, Anita Dongre will be exclusively showcasing her acclaimed collection “Alchemy” (A Magical Transformation).

    Speaking about her attendance at DIVAlicious London, Sonam Kapoor says: “I am delighted to be attending DIVAlicious London, which is bringing together exceptional designers from across the Indian inspired luxury fashion segment to UK shores. More importantly, I am extending my support not just as a flag bearer of Indian fashion and culture, but happy to associate with a project which is substance over style, supporting the incredible achievements of the Consortium for Street Children. My three passions have always been Films, Fashion and Fraternity, and to be part of a project that’s ‘fashion for a cause’ is fulfilling.”

    At DIVAlicious London, UK shoppers will also see, experience and purchase creations by over 20 established and emerging Indian designers along with accessories and home décor brands from Dubai, India and Hong Kong, all inspired by the East and toned for the West. The finest Indian designer apparel will be brought to the event courtesy of The Rack – by Kachins and include collections by: Anamika Khanna, Gaurav Gupta, Pankaj & Nidhi, Payal Singhal, and Tarun Tahiliani

    Private banker turned fulltime fashion entrepreneur Vanitaa Bhatia launched DIVAlicious in Dubai in 2011 with the aim of closing a vital gap in the fashion market by introducing to shoppers both affordable and luxury designer apparel. “We are really excited to be introducing DIVAlicious to London and are grateful to our incredible partners. DIVAlicious’ success has been driven by a gap in the market we first identified. Most of the time, international Indian fashion exhibits just cover haute designer apparel, however we also invite affordable brands to showcase their creations to provide a holistic and direct-to-consumer shopping experience for customers, under one roof.”

    In explaining why London was the obvious next stop destination for Divalicious, Vanitaa Bhatia adds: “London is a fashion-conscious market with an appetite to invest in brands catering to an affluent market. After taking DIVAlicious to ten global cities and with its growing popularity, 2017 seemed the opportune time to bring DIVAlicious to the world’s fusion capital – London.”

    DIVAlicious London’s partner is the globally renowned, multi-award-winning business and communications consultancy Sterling Media. Established in 1995, the company has a specialist luxury-lifestyle division, providing strategic consultancy to a range of clients including Harrods, Ralph & Russo, Aston Martin, Raghavendra Rathore of Jodhpur to The East India Company. Natasha Mudhar, CEO of Sterling Group says: “We are incredibly excited to work with DIVAlicious who have showcased the best in Indo-fusion design couture, by introducing them to a UK audience with a growing appetite for South Asian fashion. DIVAlicious London represents everything that London stands for: culture, innovation and creativity.

    With 2017 representing a landmark year celebrating the business and cultural partnership between UK and India, DIVAlicious London further embellishes the special relationship shared between the two great nations, bringing together a platform for cultural engagement.”

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    India, Pakistan & London (IPL) Fashion Show

    A symbolic concept that boasts luxury and celebrates the pure form of couture, IPL Fashion is unique in that it will spotlight the grandeur of three distinct cultures – British, Indian and Pakistani – allowing attendees to come up-close and personal with their favourite designers and stars in one city, London, a melting pot of diversity and inclusivity.

    The boutique event showcased handpicked international designers from high profile fashion houses to rising stars of the next generation talent in fashion, catering to both male and female fashionistas.

    IPL Fashion is the brainchild of business impresario Gurbani Kaur. Speaking about the launch of IPL Fashion 2017, she said: “We started this journey as an experimental offering of the luxurious South Asian culture and fashion to international audiences, which has now blossomed into an exciting high concept fashion venture.

    As a boutique event, we work towards showcasing the very best, handpicked designers of fashion brands offering bespoke designs to an elite audience. IPL Fashion 2017 is a continuation of the celebration of a special cultural relationship shared between the UK, India and Pakistan in an epic industry.

    We have had a phenomenal response thus far to the show and look forward to giving our attendees the opportunity to sample the latest in cutting edge design and fashion from the East and West.”


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    New digital platform supports creative talent

    The UK is bulging with amazing fresh talent. Each year 1000's of young hopefuls emerge from universities with their sights set on a career in their chosen art field but they very quickly learn that the road to success is a rocky and difficult one.

    go.desi is a new digital platform that was designed specifically to support those wishing to reach customers looking for artisan and ethnically rooted products across the UK and beyond. Suki Talwar is the mastermind behind the site and, with a background in music and arts, is extremely keen on providing a medium for these amazing individuals to showcase their talent and just as importantly, sell it!

    Just 3 of the most recent artists to take advantage of the site's offerings are Kully Rehill, Kal Bansal and Sanjay Badhan.

    Kully Rehal is the creator of ‘Funky Baba’ and has developed a range of stunning hand painted pumps, embellished with traditional Indian designs as well as a range of unique murals in her own inimitable style. Born and raised in Derby UK December 1985, Kully started painting from a very early age. With a strong influence rooting from her father's passion for painting, her devotion for the arts steadily grew bigger and bolder. After graduating with a BA in Print Textiles Design, Kully started to explore the notion of self-identity within her own art. In particular, she was interested in how much Asian culture had influenced and shaped a whole generation of young British Asians, who grew up in an era born from immigrant parents. This eventually gave birth to her very own FunkyBaba label, which is driven by her commitment and love for promoting Asian culture by sharing people's individual perspectives, addressing wide ranges of issues and stereotypes, and her personal experiences, travel and explorations.

    Kully says: “I love the go.desi concept because it has given artists like me a great opportunity to showcase our work. As an independent artist, it’s often difficult to get recognition and appreciation for your work. go.desi has allowed me to introduce my work to brand new consumers that I would not have been able to access otherwise.”

    Now living in Birmingham, Coventry born Kal Bansal is behind Kalarina Arts. Kal has been painting professionally for a number of years creating some fantastic works in oils, acrylics, airbrush, sand, silk, clay, wax and has also been known to use MDF. She enjoys working in many mediums and as well as exhibiting, she also creates made to measure bespoke artwork. Her inspiration comes from Indian geometric patterns, illustrations and vibrant ethnic prints, which allow her to create abstract pieces. With a fascination for Indian Art and Bollywood, she enjoys painting classic Indian dance poses. Her airbrush techniques have developed over the years and give a unique softer painting style with a more contemporary feel. Kal paints portraits in softly brushed oils or with an airbrush. She has also turned her hand to fashion illustration and is now creating wedding ‘toppers’ and figurines.

    Sanjay Badhan set up ‘Blank Canvas’ last year through which he displays his distinctive flow of imagery, portraying expression and innovation through colour and vibrancy.

    After graduating from the University of Derby he began to build on his skill set experimenting and exploring until his style became a perfect reflection of his unique perception of the world around him. It’s what he likes to call his ‘ink-full’ voice. Sanjay is a highly creative individual and presents a flow of multicoloured imagery, decorating expression and innovation through the media of varnished ink.

    Sanjay says: “I was very interested in working with go.desi. As soon as I had visited the website I knew it was something special, something different. Not only a platform for artists but diverse businesses as well and everything feels integrated, they coalesce together with a 'South-Asian' feel, you don’t feel scrambled or lost. The site communicates a vivid, contemporary vision and their direction is clear."

    www.go.desi places much emphasis on ethnic art in its many forms from innovative designs on canvas and paintings through to unique murals on t-shirts and tote bags. A section of the site is dedicated to artists collections whilst other sections concentrate on products ranging from authentic Indian kitchenware, Ayurveda, vegan products and range of ethnic gifts.

    Commenting on his venture, Suki explains: “I have always had a vested interest in the way South Asian culture has manifested itself in the West. My background is in working with Asian artists; I’ve worked with so many amazing people like Talvin Singh and Apache Indian, who pioneered the British Asian sound and paved the way for the next generation of Asian-inspired music artists. I also spent a lot of time working with the Arts Council of England, so I’ve seen the wealth of talent there is out there, and the lack of support these artists receive. go.desi was created to give budding and established businesses an opportunity to showcase their work on an appropriate platform and to allow not just Asian but the wider mainstream audiences to actually access and get a taste of some ‘alternative’ and edgy new products.”

    The site is still in its infancy but has already garnered huge interest from suppliers in
    India, Pakistan, Canada and across much of the UK; all eager to get on board before the official launch next month.

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    Bipasha Basu is set to become a Fashion Blogger

    Last seen at Manish Malhotra’s 50th birthday bash, Bipasha Basu is now set to start a new endeavor. She will be sharing her sartorial expertise by contributing to a fashion blog.

    Bipasha last starred opposite her now-husband Karan Singh Grover in Alone. Having not signed a film since her wedding in April, she has been swamped with emails from her fans requesting to work collaboratively with fashion bloggers.

    Through various blogs Bips will be sharing about her supermodel days, dressing up for all body types, fashion metamorphosis and how to keep up to date with latest trends and look fabulous. Stay tuned to find out more!

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    East Shopping Centre to light up Green Street this Christmas

    East Winter Sale to spice up the festive season

    East Shopping Centre, Europe’s first purpose-built boutique Asian shopping centre, will be kicking off the festive season on Tuesday 22nd November with British music star Arjun officially switching on the Christmas Lights.

    Internationally known for his unique fusion of Asian and Urban music, singer, songwriter and producer, Arjun has amassed over an incredible 200 million YouTube views. Lucky fans at the Christmas Lights event will get the chance to meet and take selfies with the heartthrob, as well as be treated to a special live performance of some of his most popular tracks at the East Shopping Centre.

    Singer Arjun said: "I'm really looking forward to meeting all my fans in East London again. Having performed all over the world this year, it feels great to be back to my roots on the current UK tour. I'll see you at East Shopping Centre for a special performance and of course, to switch on the Christmas lights."

    Now in its second year, East Shopping Centre will be celebrating the festive period with a massive East Winter Sale, with unbeatable offers and discounts of up to 60% off in select shops. There will also be exclusive specials in the Food Court and lots of family fun.

    Since officially launching in March 2015, East has welcomed well over a million visitors, contributing to the development of East London’s iconic Green Street, and making the mall a benchmark shopping destination for the British Asian community.

    East has also become a prime destination for wedding shoppers, and features a range of outlets retailing in everything from chic couture to everyday wear at highly competitive prices. The Food Court has also become a hotspot for local diners.



    East Shopping Centre

    232-236 Green Street


    E7 8LE

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