Ranveer Singh partners with Premier League to help promote the League and its community initiatives in India

LONDON, ENGLAND - DECEMBER 22: The Premier League Managing Director, Richard Masters and Actor Ranveer Singh pose with the Premier League Trophy during a photo call to mark his appointment as a Premier League ambassador on December 22, 2017 in London, England. (Photo by Steve Bardens/Getty Images for Premier League) *** Local Caption *** Richard Masters; Ranveer Singh

The Premier League has formed an official partnership with Indian film actor Ranveer Singh. The Bollywood star is a passionate football fan and will help promote the Premier League to fans in India and globally.

Ranveer Singh partners with the Premier League to help promote the League and its community initiatives in India

Actor Ranveer Singh poses with the Premier League Trophy during a photo call to mark his appointment as a Premier League ambassador on December 22, 2017 in London, England. (Photo by Steve Bardens/Getty Images for Premier League)

Singh, famous for his lead roles in films such as ‘Bajirao Mastani’ and ‘Befikre’, is a lifelong supporter of Arsenal FC and closely follows Premier League action throughout the season. In this ambassadorial role, he will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game.

This partnership builds on the Premier League’s existing commitment to fans and development of the game in India. The League recently hosted an international fan park in Bengaluru, which saw more than 20,000 Indian fans engage with clubs and activities.

The Premier League is committed to supporting the development of the game at both a grassroots and elite level in India and has been running the international community programme Premier Skills there since 2007.

Ranveer Singh partners with the Premier League to help promote the League and its community initiatives in India

Ranveer Singh poses with the Premier League Trophy during a photo call to mark his appointment as a Premier League ambassador on December 22, 2017 in London, England. (Photo by Steve Bardens/Getty Images for Premier League)

Premier Skills is a global coaching and referee development programme which uses football as a tool to engage and develop the skills of young people. The programme is run in partnership with the British Council, the Sports Authority of India (SAI) and the Indian Super League (ISL). Since the programme’s inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.

This partnership with Singh will also strengthen the relationship between the Premier League and the ISL which was first formalised in 2014 when a mutual cooperation agreement between the two was signed. This alliance has seen the two leagues exchange knowledge, strategic support and ideas around the development of the game at all levels.

To celebrate the start of the partnership, Singh attended Arsenal vs Liverpool on Friday, before starring in the Premier League Kick-Off show, which will broadcast from 4 pm IST on Star Sports India on Saturday, 23rd December.

Richard Masters, Premier League Managing Director, said: “Ranveer Singh is a passionate Premier League supporter who connects with fans across India and the world. His knowledge of the game and commitment to its development and growth, both domestically and internationally, is what has led to the creation of this partnership. We look forward to working with Ranveer to encourage football fans in India to play, coach, referee and support the game.”

Singh added: “It is an honour to take on an ambassadorial role with the Premier League. I look forward to sharing my passion for football and hope that I can help develop and grow the fan base for the sport in India.”

Premier League fans in India can enjoy live matches on Star Sports Select and Hotstar.

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About: Rahul Raut

Rahul Raut is a freelance Entertainment correspondent and writes Bollywood contents here on Asian Style Magazine. Completely passionate about cinema, he can be spotted chatting about films at cafes and on social media. Get in touch with him at rahul@asianstylemagazine.com.

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