Get set to groove to the year’s ultimate party anthem, bringing together a beat like never before – combining the magic of Punjabi and Rap music. The iconic Dr Zeus presents his brand new track ‘Woofer’, feat none other than legendary rapper Snoop Dogg alongside UK based Punjabi singer Zora Randhawa.
The video, with captivating visuals, also features a singing debut from the stunning Bollywood actress Nargis Fakhri. Shot in Los Angeles, California, the song has been produced by BeingU Music – a record label dedicated to the global music movement by popularizing independent Indian music across the world by virtue of exciting collaborations, with a solid focus on Punjabi artists.
Talking about his latest musical creation, Dr Zeus says, “At the beginning of every achievement is the desire and with the right desire, you have the power to become what you think. ‘Woofer’ is an example of that and also a first of such wonderful collaborations I am hoping to do on the global music front. I’m so happy I was able to bring the magic of the legendary Snoop Dogg rap combined with our Punjabi grooves. Adding the icing was Nargis Fakhri who we had an absolute blast to work with. I’m thrilled to have joined hands with partners like BeingU who’s heart and head follow the same beat as mine and I can comfortably say that BeingU is the new home for Dr. Zeus!”
Talking about collaborating with talents like Dr Zeus and Snoop Dogg, actress Nargis Fakhri says, ”I really enjoyed working with Dr Zeus and Zora and the entire BeingU team. This was a really awesome experience. For me, I grew up listening to Snoop Dogg so when this came my way, I was completely thrilled to give it a shot and sing with someone as iconic as him. Also our director Matt Alonzo was great and easy to work with. The song is super cool and I can’t wait for everyone to see the video and hear the entire song.”
Talking about their first song launch and their vision for the label, the founders Gurjot Singh and Akshit Kumar say, “At BeingU Music, our aim is to take the Indian music industry to the global platform. Our first song ‘Woofer’ is a personification for the same. What further strengthens our vision is the partnership we have with the global music giant – Sony Music. With their highly experienced team and global network, we believe we can make a monumental shift in the way music is conceived, created and consumed.”
Shridhar Subramaniam, President India & Middle East, Sony Music, adds: “We are delighted to be associated with BeingU and their highly talented and passionate team. Both our vision and philosophy towards independent music are the same – of developing world class artists and writing great hits. BeingU has a robust roster of artists coupled with our Creative, Marketing and Distribution muscle we will make a significant impact on the fast growing pop music scene.”
‘Woofer’ is available now on iTunes and digital music stores.