A charming personality, dashing good looks, and a voice with influence it was only a matter of time before New Jersey based singer / songwriter DASU went global. Yes, the talented artist has just dropped his first major international single in collaboration with Jamaican dancehall superstar Charly Black. The single ‘Turn Back Time’ is a collaborative release between Universal Music India and Aftercluv – Universal Music Latin America’s electronic dance and entertainment division.
DASU and Charly Black burn it up on “Turn Back Time” an infectious dancehall / pop smash that sees both artists in top form bringing out the best of both worlds! The track is sure to make winter blues, feel like summer vibes with the rhythm of the island drums… It’s been getting rave reviews and is being tipped as the sound for today’s youth where pop is embracing dancehall like never before!
Here are snippets from our interview with the foreign talent on the industry and on collaborating with Charly Black
How difficult has your journey into the music industry been. What’s the experience so far been like for you?
It has been difficult but that’s what life is all about, you appreciate things you work hard for. I’ve been working on my craft for years now and its always about getting better as you grow older you want to discover who you are as a person and who you want to be. There is no right way of doing music because music is a feeling of a moment. That’s what my experience has taught me so far. You have to trust yourself and hope for the best.
What or who inspired you to become a singer?
My inspirations are a lot of RNB music from the early 2000s I grew up on a lot of melodic music and that’s what I strive to make. Music just helps me express myself better. I believe I am born to be on stage pouring my heart out to the world about what I see and think.
Your music video is getting good reviews. How much input do you as an artist have into the storyline of the video?
Yes, as an artist I like to have control over how my product is. This video was shot with a director from California called Rock Jacob. He listened to ideas I have and came up with an amazing video. Credits to him for being a master at his craft!
You’ve collaborated with Jamaican dancehall superstar Charly Black. How did that come about?
We (producers and I) did a demo version of the song in Mumbai and performed it at the EVC2016 festival and people seemed to have really loved the song so when we sent it to Charly he was super down cuz he loved the song just as much. But he made the song ten times better. I love his takes. He killed it!
What was it like working with Charly Black?
He is super humble. Loved working with him. He has some of the biggest hits in the world right now. I wish him the best. He’s the homie. We are boys for life now.
Yes, it’s funny because I turn down a lot of songs because I love a song but then when it’s time to record them I don’t have that feeling of writing it or its always missing the soul from me. I enjoy singing songs I write myself because that’s what my music is about. My life is my art.
How would you say the Asian music industry differs from the main stream industry?
The Asian market is more for Asian people but I’ve seen people from all around the world loving Bollywood music. If PSY can have a hit like Gangnam style all over the world. Why can’t we? Big up Punjabi MC. Till this day his song is played all over the world. Music has no language.
Which music director would you like to work with (both Asian & mainstream)
I would love to work with Timbaland. He’s super dope! And has done some of my fav songs.
Who would you like to do a collaboration with from both Asian and mainstream – Male and Female?
Would love to work with Arijit Singh. He is cool.
Do you have any further collaborations that you are currently working on?
Yes, I’m working on an EP right now. I might just make it a mixtape and release it for free!
What advice would you have for someone who wants to take steps to a career in the music industry?
Never give up and always believe in yourself even if no one does. Confidence can take you very very far. Also, be yourself!
Well I think it’s because people fear what they don’t know. Our desi community has so much talent but sometimes maybe our community does not support them till they reach global success. One of the biggest populations in the world. We can do anything we want!
Do you have any plans to hit the Bollywood film industry, if so can you share this with us?
I want to work with Akshay Kumar. His message is very respectable and I want to be a part of it. I would never charge him. Akshay gets any music for free from me!
What have been the highlights of your career so far?
My song Frenemies. Changed my life. It’s also my message to the industry that I don’t care what they think I will always do what I want! It’s all about the PEOPLE not the stuff that goes on behind the scenes.
Finally, congratulations on your recent release ‘Turn Back Time’ it’s getting great reviews, when can we expect a live performance from you for your UK fan’s?
First of all, thank you for all the support! Turn Back Time has been loved so much by UK and I’m so proud of the project. I hope to come to UK very soon! And with more new music. Can’t wait to turn up with my UK people.