Salman Khan-starrer Tubelight becomes the first Bollywood film to have its own Facebook filter
Tubelight’s marketing campaign has truly been one to reckon with. Milestones after milestones, the makers have lit up with Eid with another marketing innovation.
If a Facebook cover video was not enough, Tubelight has now become the first Bollywood film to have its very own Facebook filter. The filter depicts an animated version of Salman Khan’s signature pair of shoes, which are seen wrapped around his neck in the film. The filter can be accessed through any smart phone. Swipe left on your Facebook profile and gain access to your camera. Select the first option on the bottom left corner and choose the filter. Click a picture or shoot a video and share it as your Facebook story.
“Anything that Salman Khan does becomes a trend. Whether it’s those signature pair of shades hung on the back of his shirt in Dabangg or the pair of shoes wrapped around his neck in Tubelight, we are glad to associate with Facebook and give his fans a chance to live the life of Laxman Singh Bisht from Tubelight!” shared Amar Butala, COO, Salman Khan Films.
“Salman Khan Films has given us the opportunity to enter a new territory in the digital medium. The cover video feature and now the filter, partnering with Facebook has helped us closely connect with Salman Khan fans. We are happy to celebrate another first with Tubelight”, said Gautam B. Thakker, CEO, EveryMedia Technologies.
Fans are waiting with bated breath as the anticipation to see one of their favourite superstar spell magic onscreen with his yakeen.
Tubelight starring Salman Khan is directed by Kabir Khan and produced by Salma Khan and Salman Khan. The film is releasing worldwide this Eid on 23 June 2017.
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